What better way to keep in touch with your clients, prospects and contacts than through email? You’ve seen the flashy, super-impressive designer email campaigns, and you’re sure that the company spent thousands of dollars on a custom design. Well, that may be true, but you can replicate the same level of sophistication and success at a much more affordable price. There are a variety of email marketing platforms packed with so many features your head will spin.
Just starting out in email marketing? You may not have to fork over a dime. There are a number of email applications that are completely free up to a few hundred subscribers, providing the perfect opportunity for you to get started, build your subscriber list and figure out what email marketing tactics resonate with your audience before you go big. Here are 25 of the best email marketing web applications available. We’re pretty sure that after reading this list, your biggest challenge will be deciding which platform to use. Trust us, they all have amazing offerings!
1)Mail Chimp – MailChimp is one of the most-frequently used email applications, with customized signup forms you can integrate into your website or your Facebook page, social sharing integration, dozens of customizable templates and a full-featured API to sync existing customer databases, shopping carts and more. MailChimp is ideal for beginners, since it’s free for up to 2,000 subscribers—and you can send up to 12,000 emails per month. However, you are limited on a few features under the Free plan. Paid plans are full-featured and very affordable, ranging from $10 to $240 per month, depending on the number of subscribers—all with the ability to send unlimited emails.
2)Constant Contact – If you’ve heard of email marketing, you’ve probably heard of Constant Contact. It’s one of the most comprehensive email marketing applications on the web, with a variety of ancillary tools, such as surveys and event marketing, that you can add-on with a fee. Constant Contact’s built-in analytics are pretty awesome, as well as its impressive customizable template database and social sharing features. You can get started with Constant Contact for as little as $15 per month, after a 60-day free trial.
3)AWeber – Aweber features autoresponder follow-up, customizable HTML email marketing templates, signup forms, RSS-to-email (create emails automatically from your latest blog posts), a full-featured API and much more. Not to mention a robust learning database featuring live webinars, video training, a complete knowledge base to help you navigate the features and a blog with insider tips on maximizing your email marketing campaigns. Pricing starts at just $19 per month for up to 500 subscribers.
4)iContact – iContact has also made a name for itself in the email marketing scene, offering hundreds of email marketing templates to choose from, an easy drag-and-drop interface for users without advanced design skills, and integrated social sharing features so you can share your messages with Facebook, Twitter and LinkedIn. Deep contact history offers an in-depth view of your previous interactions with each subscriber, so you can manage your relationships more effectively. Pricing ranges from $14 for 500 subscribers to $47 for 5,000 subscribers per month.
4)Vertical Response – Vertical Response offers email marketing as one component of its host of marketing products, which also includes social media marketing, event marketing, online surveys and other applications. With more than 700 email templates to choose from, real-time analytics and easy sharing functions, Vertical Response is a comprehensive email platform. Vertical Response offers a pay-as-you-go, per-email price structure—so you’re only paying for the services you actually use.
5)Campaign Monitor – Create your own templates with Campaign Monitor’s easy-to-use template builder. Choose from a variety of layouts, choose colors and then customize your text, images and even personalized message.
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